[Interview] KIKUOLAND: GO-ROUND The first Vocaloid producer to tour the world

Kikuo Interview

Kikuo, now an icon in the Vocaloid world, explains how it all started, how he got to be the first ever Vocaloid producer to tour the world, and what experiences shaped his artistry up until now.

Hi, this is Naomi from Kaibutsu Music. I had the honour to sit down with Kikuo before his show in Cologne, Germany to chat about what "being Kikuo" really means and to get a glimpse of the world he lives in. Please enjoy our conversation!


Kikuo and Black Screen Records


In the world of Vocaloid, it is impossible to not know your name. But to those who might not be familiar with the genre or would like to get to know you, can you introduce yourself?


Sure, hi, my name is Kikuo, I’m a Vocaloid producer. For some reason I am told that it’s rare but I do all the song writing, producing, editing, recording, mixing and mastering on my own.

I produced the highest played back Vocaloid song ever, right now I’m doing a world tour and I also got featured in the [Japanese] school book. So that’s Kikuo does. Nice to meet you.


Kikuo live in London 1

Very pleased to meet you. Well Kikuo, let’s go back in time then. How old were you when you first started to get into music production and what was your biggest motivation at the time?


I was in my second year in middle school, so around 14 or 15 years old. At the time, I tried a lot of different creative things not limited to music production. For example I tried drawing, programming, making anime and games, different instruments and also dancing.


Out of all the things, the only thing that didn’t bore me was music production. As I kid, I was already looking for ways to express my ideas and create music but biggest thing that stood in my way at that time was that I couldn’t play any instruments. But luckily with music production I didn’t need to, so I thought, "how easy!" Soon enough, I fell in love and quickly became obsessed with it.


Kikuo live in London 2

What is important to you in your creative process?


Hm, I’ve seen and been inspired by unique musicians and also game soundtracks for example and when I put something out there that strike a surprise reaction by people, I cherish it.


So taking on a different perspective in a sense?


Yeah, kinda. I love to take inspiration from something that not many people do, I think that’s something I love to focus on.


Do you have an example?


Yes, very recently, I’ve been deeply interested in traditional ethnic music, so I have started to incorporate Gamelan or Indonesian folk music into my mix. For my latest song I have been inspired by Dance organs, a mechanically operated self-playing instrument. What I mean by that is, you see that at dance halls or museums in Europe sometimes, these puppets that turn around and make music.


Another thing I’m fascinated by is the 3D sound. Just by putting headphones on you can hear not only sounds coming from left and right but also from the front and the back, front bottom and so on. There is not that many people that use this technique but I love to use it from time to time among many others.


How do you start producing a song or an album?


It usually starts with the deadline approaching. [laughs] If I didn’t have that I’d simply be pursuing my hobbies and just enjoying my free time. [laughs]


Kikuo live in London 3

What was the most interesting experience in your career so far?


In 2016, I had the opportunity to be on stage for 20 min in Saitama Super Arena with about 20,000 to 30,000 capacity. I was up there alone and it was the first time that I performed in such a big venue. All the people were kinda forced to dance to my music. From that point on my need for validation and approval from the outside world just vanished because this moment just filled me up for the rest of my life. [laughs]

Another one was, the song "Boku wo sonna me de minai de" (僕をそんな目で見ないで) which was the first song that really took off. I was so moved by it that I thought, I could die right now.


You’re on your first world tour. You are said to be the first Vocaloid producer to tour the world. How do you feel?


I love to do things no one has ever done before, so I was and am still very very excited to do this.


How is the tour going so far?


All the venues were full of my core fans. But what surprised me was that it was not only them. There were also quite a few people that didn’t know Kikuo before. Their reaction and energy were just so unmatched, I feel very grateful.


Which city/country did you enjoy the most?


Honestly, I loved all the places so far. What surprised me the most though, were places that were completely out of my radar. Countries like Chile and Argentina. This is like the other end of the world from Japan, I was so surprised that people listen to Vocaloid and enjoy my music there. It was the first time I really realised the effect of it.


Kikuo live in London 4

Between Japan and overseas, are there differences in songs that the crowd goes crazy for?


Yeah, there definitely is! The most simplest example would be in China. I wrote a song called Yūtai Ridatsu and there is a Chinese part in the lyrics that goes "xīng xīngtǐ tóushè wǒ qù kàn nǐle." (A-Astral travel, I went to see you.) The crowd in China went nuts!

The difference between the Japanese and the overseas audience is not the songs they go crazy for, they’re generally the same, but the WAY the go crazy is very different. The Japanese don’t sing along or vocalise at all, instead they like to clap. Everywhere outside of Japan though, they all loved to sing and scream but clapping is not really a thing, which I think is an interesting observation, the cultural difference at play.


Did you have any reaction with your audience that surprised you?


I am always so amazed by all the people singing in Japanese. Doesn’t matter which country, they all sing in Japanese. That’s so amazing.


Ado is touring the world right now, as well, and is playing your song “Aishite Aishite Aishite” (愛して愛して愛して) in front of thousands of people. How does that feel?


It is crazy. Her voice is so powerful. I’m forever happy and grateful.


Kikuo live in London 5

You also produced a song for Ado’s idol group Phantom Siita who are performing in Germany next week. How was writing and producing a song for a retro-horror idol group?


I actually used to write Idol songs and it used be my main thing back then. So it was more of nostalgia than anything.


You used to write Idol songs?


Yeah, actually I have many more Idol songs and also game soundtracks in my discography than all of my Vocaloid songs combined. But it’s not that known. People like my Vocaloid songs more so that’s what I’m famous for but actually I do a lot of projects in this genre, too.


When you first started producing music, did you ever think you would be known internationally?


No, not at all. [laughs]


Did it surprise you?


Yeah, it did! That’s not something I ever imagined that would happen. But what I did, was place myself in a position so I can take the chances that I would have never imagined would happen. For example, use platforms like Spotify and Youtube where people from overseas listen to music. I was one of the first Vocaloid producer that actually did that.

It’s now a long time ago but Vocaloid songs were almost exclusively posted on a channel called "Nico Nico Douga" (ニコニコ動画). The ones who simultaneously posted on Youtube got even called out for being stupid because it was the general consensus that it’s pointless. I was one of the first producers to posted on Youtube, while all this name-calling was happening. This went on for a while, people even said that Kikuo turned his back on Nico Nico Douga.

Also making the songs available on Spotify was something outrageous back then. Almost all the major Japanese labels forbade the artists to put anything into streaming platforms because that would affect the CD sales. So all the major Vocaloid producers at the time were not allowed to provide their songs for streaming. I was an exception because I was not bound to any label, so I was free to upload anything. That made me one of the first ones to break the mold.

I went on a little tangent here but my point is, I was always prepared to be heard by people outside of Japan. I, however, never imagined it to actually become true.

There are still not that many Vocaloid songs on streaming platforms, right?


It’s getting better. I think the major labels are slowly realizing the power of streaming. Whether you upload your music on streaming or not, the CD won’t sell either way, so I think they are slowly waking up to it.


Kikuo live in London 6

What projects in the future can Kikuo fans look out for?


Many things. There are many things coming. Stay tuned.


Last question. You’re going to play in Cologne, Germany tonight. Is there something you would like to tell your fans here (or overseas in general)?


Let’s all have fun together! That’s it!


Thank you for your time!

 

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